“ The fight against plastic pollution is a collective battle,” commented Yvan Bourgnon, The SeaCleaners president. Winners were chosen at random the week after the tournament concluded. The Angry Birds may be angry, but they want to use their powers for good!” Heini Kaihu Chief Sustainability Office from RovioĪdditionally, The SeaCleaners hosted a giveaway where players had the chance to win Bird Coins that could be used to purchase items in Angry Birds Friends such as Power UPs, Mighty Eagles, Avatars and more.įor a chance to win, players were invited to answer four questions about plastic pollution, which can be found on The SeaCleaners’ website. We have a large audience through our games, and if we can contribute to increasing the respect and safety of our planet, we want to take that opportunity. Combining compelling games content with this very important message is a meaningful way of impacting our environment. “Rovio is delighted to have teamed up with The SeaCleaners and Popeye to do our part for ocean conservation. To combat this, the organization advised players in the game to avoid single-use plastic by choosing reusable bags and plastic-free packaging. Throughout the 7-day tournament, players were tasked with stopping Bluto and the piggies from polluting while collecting plastic waste in the game.Īs players advance through the game, they were learning unique and eye-opening facts around how our oceans are impacted by waste.įor example, according to The SeaCleaners, every year between 9 and 12 million tons of plastic waste is tipped into the ocean. The Manta, the sailboat designed to swallow up and process plastic waste, was visible in the background of the different levels. Running from January 31- February 6th, the tournament contained 24 Popeye themed levels of competition alongside in-game ocean conservation messaging from The SeaCleaners. Popeye the Sailorman and video game developer Rovio Entertainment have partnered for a co-branded Angry Birds Friends x Popeye tournament in support of ocean clean-up organization, The SeaCleaners. Popeye and Rovio Entertainment unite the Iconic Sailor Man with Angry Birds Friends in weeklong tournament in support of The SeaCleaners
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